Needs more oomphBy Wade Kwon
While I’m pleased with the level of output, it needs more zing.
I preach writing with passion. With flair. But I need to make sure my writing pops with my distinct voice.
The day before, I had asked for help with my e-newsletter for the academy, when my friend David sent me a copy of the Gamestop newsletter. He interviewed Gary Offutt, the newsletter’s author, about how he writes for maximum impact.
The weekly e-mail has some gems, like this blurb for the game “Jonas”:
Live the Rock Star Life with Nick and the Other Two
All of the Jonas Brothers are so talented (Nick) and dreamy (Nick,) that it would be hard to pick a favorite (Nick.) Inspired by the hit TV series, JONAS allows you to help Nick and those other two guys balance everyday life and the world of pop stardom. It’s Nick-a-rific!
Now Nick-vailable for DS: Order now!
And then I remembered something: Hey, I’m funny. I can be snarky or dark or witty or sly.
I just need to do it more.
I have dozens of opportunities a day to showcase my voice. The tweets I write are for maximum impact. Why not the blog posts and e-mails and newsletters and anything else that comes via pen or keyboard?
I don’t need to always be “on.” But I want my writing to sing. I can be timely and informative and thought provoking. But I can also be me: warm, funny, charming and memorable.
Hold me to it, dear reader. Hold me to it.